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Marketing Paper

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Issue:

Business

 

Written by:

Curt N

 

Date added:

September 29, 2015

 

Level:

University

 

Grade:

C

 

No of pages / words:

3 / 614

 

Was viewed:

2275 times

 

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Essay content:

That is what makes them so unique in the book business. With the opening of their online store, B&N at first had problems. It was in 1996, that they first launched and estimated expense was over 50 million dollars (Trafficlabs.com). The reason for the problems was that the internet was relatively new, and Amazon had already carved out a niche for books online...
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It was in the combining of the brick and mortar store, and online services that saved the internet selling. Another thing that B&N did to make themselves different from Amazon, was to offer used books, out of print books, and rare books. Combining these features, with the stores has made the merging of online and physical locations a success...
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General issues of this essay:
AE target market Customer Acquisition And Keeping Customers In Today’S Volatile Market How Companies Identify Attractive Market Segments And Choose A Target Marketing Strategy. how is market segmentation used in target marketing? Identifing Market Segments And Target Retail Consolidation With Reference To The Convenience-Store Industry In China. Segmentation and Target Market Target Market The Target Market of Extreme Value Retailers target market Winning Customers & Market Going into a Store verses Online Shopping Market Research - Satisfaction with cars (Indian Customers) Online vs In-Store Explain How Technological Advances Have Helped Organisations Create Products/Services Best Suited To Customers Needs And How They Were Able To Communicate Effectively With Their Target Audience.
 

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