Marketing Paper

Essay specific features

 

Issue:

Business

 

Written by:

Bradley M

 

Date added:

August 29, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3338

 

Was viewed:

897 times

 

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Essay content:

The company now ranks as one of the nation's largest retailers. Barney Kroger became the first grocer in the country to establish in-store bakeries and sell meats and groceries under the same roof. The company operates on three basic business principles: service, selection and value. Since Kroger's came to be in 1883, they have been innovators in the Supermarket industry...
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In the 1930's Kroger's was the first grocery chain to routinely monitor product quality and test foods offered to the customer. In 1972, Kroger became the first grocery retailer in America to test an electronic scanner. In the 1970's the company became the first grocer to formalize consumer research...
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