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Essay

Marketing Plan

Essay specific features

 

Issue:

Business

 

Written by:

Amy M

 

Date added:

May 16, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2676

 

Was viewed:

4081 times

 

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Essay content:

For the first three years, we are targeting segments in China who live on less than $2.00 per day. After our initial product is established in the Chinese market, we plan to market it to India. Shoes core competencies in areas of Chemistry and Finance work together to create a price strategy based on a unique breakthrough invention of shoemaking by use of tree leaves, bark and shavings that severely lowers an already efficient and cheap manufacturing process...
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The result is a very comfortable shoe at a price that makes it affordable to all third world cultures and countries. Our marketing priorities include using a multi-channel strategy to achieve brand awareness, reaching projected sales levels, breaking even in our first year, reaching profitability our second year, and earning recognition as an environmentally friendly company...
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