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Essay

Marketing Plan

Essay specific features

 

Issue:

Business

 

Written by:

Joan T

 

Date added:

November 27, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

13 / 3446

 

Was viewed:

8545 times

 

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Essay content:

It is an essential document for both large corporate marketing departments and for startup companies. Essentially the Marketing Plan (Sisti, 2008): • Forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions. • Forces the marketing personnel to look externally in order to fully understand the market in which they operate...
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Needed as part of the yearly planning process within the marketing functional area. 2. Needed for a specialized strategy to introduce something new, such as new product planning, entering new markets, or trying a new strategy to fix an existing problem. 3. Is a component within an overall business plan, such as a new business proposal to the financial community...
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