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Marketing Plan
Essay specific features
Written by:
Catherine W
Date added:
November 25, 2014
Level:
University
Grade:
No of pages / words:
5 / 1249
Was viewed:
9755 times
Rating of current essay:
Essay content:
They are: purpose, target customer, benefits of the product or service, positioning, marketing tactics and marketing budget.
The marketing plan's purpose may seem apparent, but by putting it up front and in writing, the business will stay focused on its intent. Many businesses think their marketing plan is about increased exposure, getting press, writing cool ads, and the like...
displayed 300 characters
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These are not purposes, they are devices. The end result of any of these is to increase profits.
There are two major instruments to the marketing plan. They are: how your enterprise will address the competitive marketplace and how you will put into practice and look after your day to day operations...
displayed 300 characters
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