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Essay

Marketing Plan

Essay specific features

 

Issue:

Business

 

Written by:

Hugh A

 

Date added:

January 9, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2117

 

Was viewed:

5512 times

 

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Essay content:

Through a continuous effort by Nike to remain at the apex of technology and innovation, they are the market leader by a significant margin. As a result of Nike's pursuit of selling a broad spectrum of products, they possess a fantastic competitive advantage. Nike exhibits significant strength in market share, brand image and recognition, as well as research and development...
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Through the use of intuition and analysis I have concluded that opportunities exist for Nike to increase market share. Specifically, I recommend horizontal integration, global expansion, European concentration, and segmented marketing to target various generational demographical opportunities. The focus will lie using various methods of segmentation to develop the targeted markets and increase market share...
displayed 300 characters

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