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Essay

Marketing Plan

Essay specific features

 

Issue:

Business

 

Written by:

Lucille E

 

Date added:

November 7, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 463

 

Was viewed:

1926 times

 

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Essay content:

Although this caused Dr. Pedro to close his factory, he realized his old equipment could still be put to good use by forging into the Philippines toothpaste market on his own. Two years later, he reopened his factory as Lamoiyan Corporation, now known as the manufacturer of toothpaste brands’ Hapee and Kutitap...
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Pedro entered the market in 1988, the big toothpaste makers controlled 99% of the market. Today, that figure has dropped down to 65%. The first step of Dr. Pedro's strategy was to target the multi-nationals' achilles' heel: price. While Dr. Pedro knew that he could not compete in areas such as promotion and distribution, his decision to cut price by 50% won an immediate response from consumers...
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General issues of this essay:
Makioka Sisters & Pedro Paramo Pedro Zamora Biography Pedro Analysis Pedro and Me Cogate's Distasteful Toothpaste Colgate Distasteful Toothpaste Crest Toothpaste Economic look at Toothpaste Industry Golgate Toothpaste Imc Plan smaller companies effect on larger companies Toothpaste for Healthwise Reflection Pedro Paramo Treatment of Religion and the Church in Pedro Paramo and Fifth Business Toothpaste Glocal Product Design: A Sustainable Solution For Global Companies In Regional And/Or Local Markets
 

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