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Marketing plan
Essay specific features
Written by:
Wanda J
Date added:
November 14, 2011
Level:
University
Grade:
A
No of pages / words:
11 / 3011
Was viewed:
4868 times
Rating of current essay:
Essay content:
Use this information to better understand a firm's strengths and weaknesses, and to recognize the opportunities and threats that exist in the marketing environment.
3. Develop goals and objectives that capitalize on strengths.
4. Develop a marketing strategy that creates competitive advantages.
5...
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Develop a marketing strategy that creates competitive advantages.
5. Outline a plan for implementing the marketing strategy.
As you complete the worksheets, it might be useful to refer back to the text of the chapters. In completing the situation analysis section, be sure to be as comprehensive as possible...
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