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Marketing Plan

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Issue:

Business

 

Written by:

Lisa W

 

Date added:

August 31, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

19 / 5123

 

Was viewed:

8392 times

 

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Essay content:

To further strengthen its position and performance, Michelin pursues a global, targeted growth strategy focusing on high value-added segments and on expansion in the higher-growth markets while improving its productivity across the board. History 1889 Edouard and Andre Michelin founded Michelin, today the largest tire manufacturer in the world, as a small rubber factory in Clermont-Ferrand, France...
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He was appointed Joint Managing Partner in 1991 and has headed the Michelin Group since 1999. Rene Zingraff is the Quality manager for the UK plants. She is head of career management for Group executives. She also heads the Michelin USA's industrial facilities and was appointed Joint Managing Partner in 1986...
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General issues of this essay:
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