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Essay

Marketing Plan And Stp

Essay specific features

 

Issue:

Business

 

Written by:

Ricky S

 

Date added:

October 13, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1189

 

Was viewed:

4523 times

 

Rating of current essay:

 
Essay content:

A separate marketing mix is usually crafted for each product offering. When constructing the mix, marketers must always be thinking of who their target market are. Mix coherency refers to how well the components of the mix blend together. A strategy of selling expensive luxury products in discount stores has poor coherency between distribution and product offering...
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Therefore in the short term, marketers are limited to working with only half their tool kit. This limitation underscores the importance of long term strategic planning. Some commentators have increased the number of p's in the mix to 5, 6 or even 8. "People" is sometimes added, recognizing the importance of the human element in all aspects of marketing...
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