Marketing Plan Billabong

Essay specific features

 

Issue:

Business

 

Written by:

Charles S

 

Date added:

May 3, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

26 / 7218

 

Was viewed:

830 times

 

Rating of current essay:

 
Essay content:

Billabong has been recognised in Australian and most in European countries for more than 10 years in the boardsports industry, yet Billabong has a limited consumer in a limited area with the high competitors. In order to survive with the limited consumer spending observed in 2007, Billabong must adopt a strategy that is not necessarily focused on cutting costs and monitoring pricing...
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Also a brand “Billabong” should contain no internal contradictions and it should be consistent over time. Billabong consistency must be maintained through all channels, and communicate the same values, whether it be to shareholders, corporate affiliates, or at the retail or consumer level through service delivery...
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