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Marketing Plan Callaway Golf

Essay specific features

 

Issue:

Business

 

Written by:

Larisa E

 

Date added:

November 15, 2010

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 775

 

Was viewed:

6177 times

 

Rating of current essay:

 
Essay content:

With Callaway’s size, it gives Callaway power and advantages over competitors. • Aggressive acquisition strategy - Callaway’s size and cash flow capabilities allow Callaway to acquire companies such as Odyssey , Ping Golf for its technology, manufacturing facilities, and increased market share...
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Callaway has junior’s, men’s, women’s, and even senior clubs that it offers to its customers. • Superior quality and Customer Service – Callaway provides superior quality of products and excellence in customer service. The company provides other means of support for its retailers including product advertising, endorsement, demo days, warranty programs and closeouts...
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General issues of this essay:
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