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Essay

Marketing Plan Example

Essay specific features

 

Issue:

Business

 

Written by:

Faith A

 

Date added:

June 11, 2014

 

Level:

University

 

Grade:

 

No of pages / words:

14 / 3753

 

Was viewed:

7556 times

 

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Essay content:

Star's 18 employees face scheduling challenges, as Star's business is highly seasonal, with its greatest demand during October, November, and December. In other months, the equipment and staff are sometimes idle. A major challenge facing Star Software is how to increase profits and make better use of its resources during the off-season...
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The plan focuses on the company's growth strategy, suggesting ways in which it can build on existing customer relationships, and on the development of new products and/or services targeted to specific customer niches. Since Star Software markets a product used primarily as a promotional tool by its clients, it currently is considered a business-to-business marketer...
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