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Essay

MArketing Plan for Fitness Center

Essay specific features

 

Issue:

Business

 

Written by:

Dave R

 

Date added:

June 7, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

11 / 2986

 

Was viewed:

8575 times

 

Rating of current essay:

 
Essay content:

It costs less to prevent injuries or illnesses than to treat them after they occur. At Corporate Fitness (CF), we tie worker productivity directly to the health care issue. We believe that traditional approaches to the current health care crisis are misdirected. These traditional efforts are what we call reactive--that is, they wait until after the worker has been stricken with illness or injury, and then pay for the necessary treatments...
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Our approach, which emphasizes prevention and good health promotion, is much more proactive. By helping employees change their behavior patterns and choose more healthy lifestyles, CF will lower companies' health care expenditures, while raising worker productivity. Health care expenditures will decrease due to reduced medical insurance premiums, reduced absenteeism, reduced turnover rates, reduced worker's compensation claims, reduced tardiness, shorter hospital stays, etc...
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