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Essay

Marketing plan for perfume J'adore, by Dior

Essay specific features

 

Issue:

Business

 

Written by:

Nicole W

 

Date added:

April 13, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1040

 

Was viewed:

3929 times

 

Rating of current essay:

 
Essay content:

Dior uses different market segmentations to sell their product. First of all, there is a geographic segmentation. Perfumes are luxury products. Thus, they target wealthier areas like North America, Western Europe, Japan, etc. Since Dior is popular worldwide, we can obviously find it everywhere, but their market is based on these areas’ needs...
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Then, they use demographic segmentation. They target adult women who have quite high incomes. Perfumes are something not everybody can afford. This fragrance can be worn for any occasion, special as well as regular; it is light but demonstrates personality and feminity. They are trying to get a medium to strong loyalty status...
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General issues of this essay:
Marketing Plan Christian Dior A proposal for a new market strategy for the Thomas Burberry London perfume range Harley Davidson Perfume Flop Paper International Marketing - Dior Addict Marketing Plan Marketing plan for perfume J'adore, by Dior marketing plan Perfume Point of View and Plot Development in PERFUME Ryunosuke Akutagawa and Patrick Suskind’s depiction of evil unveils human depravity in Perfume and “Rashomon” study of social critcism in "perfume" by suskind and "A day in the Life of Ivan Denisovich what makes a person happy Dior's designs Marketing Plan
 

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