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Marketing Plan King Of Shaves
Essay specific features
Written by:
Ann M
Date added:
January 2, 2013
Level:
University
Grade:
A
No of pages / words:
7 / 1950
Was viewed:
6295 times
Rating of current essay:
Essay content:
The brand's principle markets are the UK, USA, Australia, Scandinavia and New Zealand.
II. Current marketing situation
A. Market overview
i) Market demographics and needs
2.1.1 Market Demographics
Geographic
• The immediate geographic target is the countries UK, USA, Australia, Scandinavia and New Zealand
Demographics
• Principal customers are men...
displayed 300 characters
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The product itself is made for and to be used by the company.
ii) Market trends and target market growth
Men are more worried about their appearance. Nowadays they don’t want only basic products, they want products to care their image, skin, hair, body, and so long. The concerns of men are changing and King of Shaves has a variety of products that can be offered to these consumers...
displayed 300 characters
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