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Marketing Plan - New Nivea Product
Essay specific features
Written by:
Wilbert P
Date added:
June 16, 2012
Level:
Grade:
A
No of pages / words:
6 / 1453
Was viewed:
8154 times
Rating of current essay:
Essay content:
The beauty industry is a 40 billion dollar enterprise,
(News Target, 2005) dedicated to helping women look their best so it is no wonder companies such as Nivea is re-evaluating their posture in the U.S. market, positioning themselves to take advantage of the growing interest in cosmetic remedies to turning back the clock...
displayed 300 characters
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Almost 45% of the procedures performed, 3.7 million, were on women from the ages of 35-50, which we believe, is a huge market. 24% of the procedures were done on women from the ages of 19-34 and 23% were done on women from the ages of 51-64. Every age group is represented with significant potential market data; therefore, we believe it is time for Nivea to take part in this age of cosmetic transformations...
displayed 300 characters
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