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Marketing Plan: Saxonville Sausage Company

Essay specific features

 

Issue:

Business

 

Written by:

Harry J

 

Date added:

November 7, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2378

 

Was viewed:

1363 times

 

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Essay content:

Store brand products accounted for the rest of 5% revenue. This marketing plan has been explicitly designed to launch a national Italian sausage brand that Saxonville needed to bring to market in order to achieve it profit objectives for the next fiscal year. 2. Market Overview The heart of Saxonville’s business, bratwurst and breakfast products were sold throughout the United States via both national and regional brokers and distributors, the products had very little distribution in stores in the Northeastern markets...
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Market Overview The heart of Saxonville’s business, bratwurst and breakfast products were sold throughout the United States via both national and regional brokers and distributors, the products had very little distribution in stores in the Northeastern markets. Meanwhile, both the bratwurst and breakfast categories across all sausage producers has been flat (0% volume increase) nationwide since 2004, and with little or no growth expected in the short term...
displayed 300 characters

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