Marketing Plan Soft Drink Company 1st half

Essay specific features

 

Issue:

Business

 

Written by:

Myra H

 

Date added:

January 18, 2011

 

Level:

University

 

Grade:

 

No of pages / words:

6 / 1432

 

Was viewed:

3952 times

 

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Essay content:

In order to address and leverage the current internal and external situation, the recommended marketing communications objectives have been set as follows: 1. Increase awareness of the brand name to 50% of the target market 2. Increase awareness of the portability and attractive design of the product to 25% of the target segment Introduction The following plan has been compiled in order to provide the basis for a comprehensive marketing communications plan for a fictitious...
displayed 300 characters

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Increase awareness of the brand name to 50% of the target market 2. Increase awareness of the portability and attractive design of the product to 25% of the target segment Introduction The following plan has been compiled in order to provide the basis for a comprehensive marketing communications plan for a fictitious...
displayed 300 characters

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