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Essay

Marketing Plan Z-Wing

Essay specific features

 

Issue:

Business

 

Written by:

Angela J

 

Date added:

August 17, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2419

 

Was viewed:

7515 times

 

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Essay content:

Z-Wing is the world’s largest commercial and military manufacturer of planes. Janssen is Z-Wing‘s closest competitor and has recently captured 47% of the market. The aviation industry is growing at five percent a year so innovation will be the key to maintaining Z-Wing’s leading edge. Situation Analysis: Market Summary Z-Wing has good information about the aviation market and knows the industry is trying to come up with customer relationship management model that will give the company a leading edge...
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The company has already come up with a CRM model call In Touch and Z-wing knows a great deal about the target customers. The data will be used to understand who will be served, the specific needs and how Z-Wing can better serve and communicate with their customers. SWOT Analysis The SWOT Analysis shows the important strengths and weakness within the company and describes the opportunities and threats facing Z-Wing...
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