Marketing Projects

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Written by:

Yvonne D


Date added:

August 29, 2012








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2 / 384


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It consists of the investigation of a company’s entire marketing policy resulting in specific recommendations. Specifically, it involves the investigation and analysis of: Subject Scope The marketing environment The analysis of the trends in the macro-, meso- and micro-environment is an integral part of the audit...
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At the end of the process, this should lead to specific recommendations being formulated. Market research project The market research project is carried out in teams of 2 or 3 students, who will solve a marketing management problem by means of primary research. Depending on the research problem at hand this could result in a qualitative and/or quantitative study related to e...
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