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Marketing Proposal
Essay specific features
Written by:
Charles H
Date added:
February 10, 2015
Level:
University
Grade:
A
No of pages / words:
3 / 612
Was viewed:
6091 times
Rating of current essay:
Essay content:
The soft drink market is bifurcated between packaging format and the product type. Soft drink industry is a market led and an innovative industry which has a short term fashion trends.
The analysis of the industry led to the following findings in the research and development areas:-
? Improved preservation and storage
? Being innovative in packaging technology
? Efficiency in delivery process and production
? An effective understanding of the human needs
? Last but not the least, human needs
THE SHAPE AND SIZE OF THE SOFT DRINK INDUSTRY
Figure 1...
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Australian soft drink market by product type
1. The diagram above represents the annual growth of 9 % with a continuous growth of 4 % per year in the Australian market.
2. The market here in Australia is sturdily segmented between energy drinks (being 53% in total), carbonates (around 30 %), fruit juice (approx 20 %), and bottled water (amounting to less than 10%)...
displayed 300 characters
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