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Marketing Report For L'Oreal
Essay specific features
Written by:
Drusilla M
Date added:
August 15, 2015
Level:
University
Grade:
A
No of pages / words:
1 / 279
Was viewed:
5254 times
Rating of current essay:
Essay content:
L'Oreal is divided into four categories - consumer products, professional products, luxury products, active cosmetics. They mainly focus on skin care, make-up, hair care and fragrance. L'Oreal includes some important brands such as Lanc'me Paris, Garnier, Mabelline, Softsheen Carson, Matrix, and Biotherm...
displayed 300 characters
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L'Oreal invests heavily into its research and development which gives them competitive advantage over its competitors.
We as a group are going to produce a strategic marketing plan for L'Oreal.
PART 1A
PEST Analysis for L'Oreal
Political Factors ' The political challenge is that L'Oreal should conform to all the different government leadership styles in various countries it operates within...
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