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Essay

Marketing Research

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Issue:

Business

 

Written by:

Doris K

 

Date added:

March 21, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 755

 

Was viewed:

5122 times

 

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Essay content:

Kudler Fine Foods is a gourmet grocery store and recent market surveys have shown that they have continued to exceed customer’s satisfaction in every area except one: the cost of merchandise. By exploring ways to decrease costs by doing the market research, Kudler Fine Foods will experience an increase in customer satisfaction...
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Market research can help create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets (Armstrong & Kotler, 2005). It can be used to decide which portion of the population will purchase the product based on variables like age, gender, location and income level...
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