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Marketing Research
Essay specific features
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Written by:
Doris K
Date added:
March 21, 2014
Level:
University
Grade:
B
No of pages / words:
3 / 755
Was viewed:
5161 times
Rating of current essay:
Essay content:
Kudler Fine Foods is a gourmet grocery store and recent market surveys have shown that they have continued to exceed customer’s satisfaction in every area except one: the cost of merchandise. By exploring ways to decrease costs by doing the market research, Kudler Fine Foods will experience an increase in customer satisfaction...
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Market research can help create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets (Armstrong & Kotler, 2005). It can be used to decide which portion of the population will purchase the product based on variables like age, gender, location and income level...
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