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Essay

Marketing Research

Essay specific features

 

Issue:

Business

 

Written by:

Kim A

 

Date added:

December 28, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 3013

 

Was viewed:

7350 times

 

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Essay content:

Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.’’ According to Chartered Institute of Marketing, UK ‘’…the objective gathering, recording and analysing of all facts about problems relating to the transfer and sales of goods and services from producer to consumer or user...
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Marketing research has grown prominence in recent years for the following reasons: • Increased competition compels greater depth in knowledge of competitive activities, strengths and weaknesses. • Changes in the macro-environment (such as technology) must be constantly monitored. • Increasing affluence amongst consumers brings about more rapid changes in needs, wants tastes and purchasing patterns...
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General issues of this essay:
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