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Marketing Research
Essay specific features
Written by:
Edna P
Date added:
December 18, 2016
Level:
University
Grade:
A
No of pages / words:
3 / 796
Was viewed:
2002 times
Rating of current essay:
Essay content:
Market information can be verbal, visual, or written data that is relevant to the decision at hand. The market research process (Kotler, 2001, p.49), is comprised of the following steps:
1. Define the problem and research objectives
2. Develop the research plan
3. Collect the information
4. Analyze the information
5...
displayed 300 characters
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Analyze the information
5. Present the findings
This paper will concentrate on how the Allstate Life Company conducts market research and the impact of the Internet on market research.
Research within the Allstate Life Company
There are many different aspects of market research that are conducted at Allstate...
displayed 300 characters
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