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Marketing Research Paper

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Issue:

Business

 

Written by:

Edgar G

 

Date added:

May 9, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 986

 

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9227 times

 

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Essay content:

But it’s not always obvious how to identify the real needs of a target market—or the marketing mix that those customers will see as different from, and better than, what is available from a competitor. This chapter covers concepts and approaches that will help you to succeed in the search for those opportunities...
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This chapter covers concepts and approaches that will help you to succeed in the search for those opportunities. What is a company’s market? Identifying a company’s market is an important but sticky issue. In general, a market is a group of potential customers with similar needs who are willing to exchange something of value with sellers offering various goods or services—that is, ways of satisfying those needs...
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