Marketing Strategies

Essay specific features

 

Issue:

Business

 

Written by:

Pauline M

 

Date added:

March 22, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 537

 

Was viewed:

9628 times

 

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Essay content:

Then the story of Volvo YCC model starts in 2002. The Volvo YCC is the only one and the first concept automobile which designed for women. The projects of this product took approximately two year and 9 women worked on it. The cost of this project was 3.3 million dolar. The product takes target market as top level affluent women...
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The projects of this product took approximately two year and 9 women worked on it. The cost of this project was 3.3 million dolar. The product takes target market as top level affluent women. These customers has no money problem and they wishes to have a car which responds to their requirements. By the way of thinking, the new concept car Volvo YCC has the doors as the shape of wing, called as gull-wing doors and the aim was being opened easily when u arrived near to your car with many packets in your hands...
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