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Essay

Marketing Strategy

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Issue:

Business

 

Written by:

Janice H

 

Date added:

March 10, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 540

 

Was viewed:

6082 times

 

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Essay content:

Companies have realized that knowledge , and expertise are resources as well, focusing on acquiring the right workforce has been made a focus of priority (Kluyver 2006). The use of an effective positioning strategy will give the consumer the perception that one’s company does something better than its competitors, thus creating value...
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A companies positioning must also be somewhat fluid. Factors such as competition and an evolving consumer require that a company be in constant maintenance of its products and services. Choices about which industries to participate plays a key factor in a marketing strategy. A company must chose industries in which its products and services can preserve differences between its competitors for a meaningful period of time...
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