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Marketing Strategy for Motorola
Essay specific features


Written by:
Fred W
Date added:
November 24, 2013
Level:
University
Grade:
B
No of pages / words:
9 / 2448
Was viewed:
5258 times
Rating of current essay:
Essay content:
Introduction 3
1.1 Global phone market 3
1.2 Emerging Market China and India 4
2. Company Background 5
3. Situation Analysis 5
3.1 Market Demand 5
3.2 Customer Analysis 6
3.3 Competitive Analysis 6
3.4 Competitive Position 6
3.5 Performance Matrix 6
4. Applying Porters Five Forces 7
5. SWOT Analysis 8
6...
displayed 300 characters
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Applying Porters Five Forces 7
5. SWOT Analysis 8
6. Critical Success Factors 8
7. Marketing Problem 9
8. Strategic Marketing Framework 9
8.1 Offensive Strategy 9
8.2 Improve Differentiation Advantage 10
9. Marketing Mix of Motorola 12
10. Conclusion 14
11. References 15-16
1. Introduction:
1...
displayed 300 characters
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