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Essay

Marketing Strategy Plan for UKCE

Essay specific features

 

Issue:

Business

 

Written by:

Moira E

 

Date added:

August 30, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 1051

 

Was viewed:

7076 times

 

Rating of current essay:

 
Essay content:

Currently, we have 35 students doing evening classes with us. The purpose of writing this report is to work out our future strategic plan for UKCE with a successful implementation plan. Vision To be known as the best and creative English language training center with university links world wide. Mission "English language for everybody...
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Also, geographically, we want to target Banani, Gulshan and the vicinity. SWOT analysis Strength ? Financially strong ? Good location ? Quality trainer ? Professionalism ? Strong University links ? Strong knowledge about Study Abroad Program ( SAP ) ? Part of CASCL ? Knowledge Weaknesses ? No accreditation ? Small set up ? Old building ? Poor signage ? Lack of marketing and promotional work ? Poor branding ? Identity crisis ? Native speaker as trainer ? Location Opportunities ? Market size i...
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