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Essay

Marketing the new BMW Z3 Roadster

Essay specific features

 

Issue:

Business

 

Written by:

Patrick F

 

Date added:

June 15, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

17 / 4566

 

Was viewed:

956 times

 

Rating of current essay:

 
Essay content:

It focuses on the customers and how they suddenly picked up the marketing cues and stories depicted by the various promotional parties that were led by James McDowell, BMW's marketing vice president. This was a marketing campaign that gained a lot of merit and success ? by using unconventional promotion methods to put their product out into the public...
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The primary methods tried to stay away from the usual billboards and print media. Rather, the marketing teams decided to take the car into the new world of cinema and multimedia, where sound, sight, video and technology would promote the car ? during a time of accelerated IT growth . The team at BMW decided that since the Z3 was a new ?unconventional' car, it also required equal unconventional marketing methods to match its identity...
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