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Marketing Thesis-Summarize
Essay specific features
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Written by:
Frankie M
Date added:
January 18, 2014
Level:
Grade:
A
No of pages / words:
2 / 289
Was viewed:
7024 times
Rating of current essay:
Essay content:
Therefore, this study wants to analyze the growth strategy, competitive strategy and marketing mix strategy of the hypermarket in Taiwan from the viewpoint of the level and fit of the strategy.
This research uses case study method and takes the hypermarket in Taiwan as the research object.
This study selected 6 hypermarkets, such as Costco, Makro, G'ant, Carrefour, RT-Mart and Tesco...
displayed 300 characters
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The results of this study are as followings:
1. The hypermarkets adopt the external growth strategy, and in the part of the competitive strategy, they can adopt the differentiation strategy. The hypermarkets adopt the internal growth strategy, and in the part of the competitive strategy, they can adopt the differentiation strategy and cost leadership strategy...
displayed 300 characters
General issues of this essay:
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