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Essay

Marketing to Children Consumers

Essay specific features

 

Issue:

Business

 

Written by:

Dorothy C

 

Date added:

December 12, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

26 / 7035

 

Was viewed:

8488 times

 

Rating of current essay:

 
Essay content:

As children are becoming increasingly powerful in today's market with the demise of the nuclear family fostering the ?guilt' compensation culture children today have more autonomy and more influence in what they purchase. This has lead increase interest from marketers in the cereal industry pursuing new, alternative and inventive marketing strategies to captivate and ever youthful buyer...
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This has lead increase interest from marketers in the cereal industry pursuing new, alternative and inventive marketing strategies to captivate and ever youthful buyer. 1. Introduction 5 2. Cereal Sector Analysis 6 3. Aim 7 3.1 Objectives 7 4. What is Marketing? 8 5. Children as Consumers 9 6...
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