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Essay

Marketing To Gen Y

Essay specific features

 

Issue:

Business

 

Written by:

Julia K

 

Date added:

July 24, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

13 / 3472

 

Was viewed:

6494 times

 

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Essay content:

Furthermore, as baby boomers approach retirement age, a progressively larger portion of Gen Y is entering the workforce. They thus, possess even larger disposable incomes. Moreover, members of Gen Y are well-informed and significantly influence buying patterns of their families. As such, many companies are developing marketing strategies around Gen Y, hoping to tap into the potential of this generation...
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As such, many companies are developing marketing strategies around Gen Y, hoping to tap into the potential of this generation. Characteristics of Generation Y and their likes and dislikes It is generally thought that people of the same age group would have similar behaviors and traits. However, the different generations, be it Gen Y or X or the baby boomers, have their own distinct characteristics, needs and personalities...
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