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Essay specific features


Written by:
Louise F
Date added:
February 22, 2015
Level:
University
Grade:
A
No of pages / words:
8 / 2135
Was viewed:
6779 times
Rating of current essay:
Essay content:
The main objective, therefore, of a marketing strategy is to build an attractive secured market position.
Strategy Formulation is the building block of a strategic plan for a company. It is a managerial function which directs all stages of the strategic plan; these are the creation of the company’s mission, setting performance goals and forming a strategy to fulfill these goals...
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Therefore, Market Strategy Formulation would craft a market strategy to meet specific marketing objectives. It would also involve discovering and realizing consumer needs and providing a means of satisfying these needs. To do this, it is necessary for marketers to identify groups of people who share the same needs; a target segment, and make their products available to these target segments...
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