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Essay

Marks & Spencer Mulls Selling Other Brands

Essay specific features

 

Issue:

Business

 

Written by:

Margaret M

 

Date added:

February 22, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 344

 

Was viewed:

10244 times

 

Rating of current essay:

 
Essay content:

They were probably the first to introduce ready meals - and they were well regarded. Over the past few years, in addition to revitalizing their designs and advertising, Marks & Spencer has launched Simply Food stores, which sell precisely that - simply food. They seem to be successful convenience size/style stores...
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They seem to be successful convenience size/style stores. Everything sold in Marks & Spencer carries the brand name St Michael. So any introduction of name brands, especially for food, would be very radical. But that is precisely what The Sunday Telegraph reports the retailer to be considering. According to the paper, Sir Stuart Rose, M&S chief executive, said a team of managers at the company's head office was working on initiatives assessing whether the sale of branded food and cosmetics would help drive sales growth and be supported by M&S customers...
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