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Mass Communication

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Written by:

Eli G


Date added:

November 10, 2012








No of pages / words:

3 / 586


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5668 times


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Most consumers get annoyed or irritated and with new pop-up blockers on such services as AOL and other Internet Service Providers potential consumers may not come across the advertisement after all since they are avoiding them. The article assesses the role of three variables that affect ad avoidance...
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These variables are perceived goal impediment, perceived ad clutter and prior negative experiences. I do agree with the article because I feel this way when I am approached by an ad online unless it is something of interest to me. Sometimes an ad may be reaching the wrong audience. If a product does not cater to me or fit my needs why waste my time looking at it? The article also mentions time as a factor; sometimes people just do not have the time to look at an ad...
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