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Essay

Mass Tourism

Essay specific features

 

Issue:

Business

 

Written by:

Michael T

 

Date added:

September 7, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 678

 

Was viewed:

8160 times

 

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Essay content:

Thomas Cook pioneered leisure travel amongst the middle and working classes in this century. He and his son, John Mason Cook (whose initials JMC are now a brand of Thomas Cook tour operations), took an increasingly broad spectrum of the population to ever more distant destinations. Over the past 150 years, the achievement of the industry has been nothing less than the democratisation of leisure travel, from the few deemed worthy, and wealthy enough to partake, to an everyday activity for the majority in developed societies...
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Greater affluence has opened up the possibility to travel for leisure to greater numbers of people. Technical progress - notably the car and air travel - has consistently enabled greater speed, comfort and scope for leisure travellers. Whereas even as recently as forty years ago back-to-back charters were a new innovation, initially confusing to hoteliers and customers, today they are the staple of the big tour operators...
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General issues of this essay:
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