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Essay

Mattel’s Case: Strategic Case 3

Essay specific features

 

Issue:

Business

 

Written by:

Teresa R

 

Date added:

October 22, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 433

 

Was viewed:

3842 times

 

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Essay content:

To attract collectors, Mattel introduced Hot Wheels Highway 35 World Race. Internationally, Barbie is the most popular Mattel product. The traditional Barbie worldwide received negatively in certain regions for its appearance and lack of creativity needed while playing with the toy. In contrast to a few regions protest of Barbie, the toy is the most recognized product worldwide for Mattel...
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In contrast to a few regions protest of Barbie, the toy is the most recognized product worldwide for Mattel. Hot Wheels are also a strong brand internationally. Mattel has set an aggressive goal to increase sales by 50 % internationally. In 2002, Mattel reported 34% of sales were international, suggesting the global marketplace has accepted most of their products with just a few exceptions in certain regions...
displayed 300 characters

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