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Written by:

Shawn L


Date added:

January 23, 2014








No of pages / words:

2 / 377


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7652 times


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The main emphasis of our pricing strategy is to provide a high-quality, all natural whipped topping products with a premium price. Unfortunately, the current price policy has not proven to be very successful in terms of profit and market leadership. Pricing Strategy Wright’s planned pricing strategy for La Fresh is as follows:- a) To identify Wright as a maker of premium quality products...
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I strongly believe and would recommend change in the pricing strategy; this would help to create a remarkable difference in the mind of consumers and would lead to awareness that La Fresh is the highest quality premium product with all-natural and premium ingredient. This will also help to hit the break-even point of sale within 6 months...
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