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MBA 590
Essay specific features
Written by:
Holli P
Date added:
July 31, 2014
Level:
University
Grade:
B
No of pages / words:
9 / 2297
Was viewed:
4835 times
Rating of current essay:
Essay content:
It came to profitability by publishing well known authors. As time progressed, the company felt that it needed to shift its focus. In the 1950's H-K moved to business, scientific and technical information content. In addition it has spread into journals, professional and consumer books, textbooks and other educational materials...
displayed 300 characters
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Within their library of content they have over 22,000 titles and add 2000 new titles every year.
Currently they are facing similar problems as other publishers. Big box retailers are dominating the market. This has caused independent retailers to struggle or fail. As a result distribution channels are consolidating and reducing profits...
displayed 300 characters
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