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MBA510 Week 1 Concept Worksheet

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Issue:

Business

 

Written by:

Wilburn S

 

Date added:

August 24, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 871

 

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2210 times

 

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Predictive study allows Coffee Time and Total Access to do the following: ?X Assess whether to continue the project ?X Develop a comprehensive description of the target group, e.g., social and economic characteristics ?X Create an extensive report that covers the salient issues in regard to the target group These criteria will provide Coffee Time with a reasonable prediction of the success or failure of an event to facilitate detailed planning...
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Cooper and Schindler (2003). Chapter 1, p. 12 Clearly defined goals: The statement of the decision problem should include its scope and its limitations. Using the flowchart questionnaire as a baseline, Coffee time can determine the following: ?X Which cities contain an affluent, forward thinking population that would embrace the coffee bar ambiance and specialty coffees ?X Determine the specific target segment ?X Estimate the potential revenue that might be generated per outlet Cooper and Schindler (2003)...
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