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Essay

Mc Donald's In Moscow

Essay specific features

 

Issue:

Business

 

Written by:

Robert S

 

Date added:

January 7, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 520

 

Was viewed:

6505 times

 

Rating of current essay:

 
Essay content:

This has to be an unbelievable market for us.” In the beginning, he did not know how right he would be. With domestic sales decreasing because of a change in America’s eating habits, by 1991 soaring sales from its 2,600 foreign units were the only thing boosting Mc Donald’s net income. When Mc Donald’s finally opened a restaurant in Moscow 1990, it was more than a fulfillment of Cohon’s dream; it was an act of necessity for the stagnating chain...
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When Mc Donald’s finally opened a restaurant in Moscow 1990, it was more than a fulfillment of Cohon’s dream; it was an act of necessity for the stagnating chain. There was only one problem: Russia was unlike any foreign country where Mc Donald’s had outlets. So Cohon had to write the marketing rules from scratch...
displayed 300 characters

General issues of this essay:
Donald Duncan Donald Johanson Donald Trump Sir Donald Bradman donald trump Mc Donald Mc Donald Donald Trump Donald trump Mc Donald's In Moscow Mc Donald's Mc Donald Strategy Donald Barthelme Donald Barthelme Donald Trump
 

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