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mcdonald

Essay specific features

 

Issue:

Business

 

Written by:

Jill T

 

Date added:

June 13, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 309

 

Was viewed:

5009 times

 

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Essay content:

It now sits below every single airline as well as the IRS" (Grainer, 2003, p.120). More significantly, in 1993 due to the frustrated franchisees the company allowed the restaurant national grading system to be eliminated which in affect was a bad leadership move. McDonald has let its services slip because they thought they could afford to, in return it shows the arrogance in the leadership until they were slapped in the face by their fast growing competitors such as Taco Bell, Pizza Huts and Kentucky Fried Chicken...
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In addition, there are more subway restaurants than McDonald's in the U.S. (Grainer, 2003, p.129). Furthermore, the company was mostly focusing on the growth of their real estate than to their quality and service. With every franchise McDonald sold, the more profit that they gained from the rent. They concentrated more on the spread of the franchise than they did on the quality of their service...
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