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mcdonald
Essay specific features
Written by:
Jill T
Date added:
June 13, 2016
Level:
University
Grade:
A
No of pages / words:
2 / 309
Was viewed:
5174 times
Rating of current essay:
Essay content:
It now sits below every single airline as well as the IRS" (Grainer, 2003, p.120). More significantly, in 1993 due to the frustrated franchisees the company allowed the restaurant national grading system to be eliminated which in affect was a bad leadership move.
McDonald has let its services slip because they thought they could afford to, in return it shows the arrogance in the leadership until they were slapped in the face by their fast growing competitors such as Taco Bell, Pizza Huts and Kentucky Fried Chicken...
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In addition, there are more subway restaurants than McDonald's in the U.S. (Grainer, 2003, p.129). Furthermore, the company was mostly focusing on the growth of their real estate than to their quality and service. With every franchise McDonald sold, the more profit that they gained from the rent. They concentrated more on the spread of the franchise than they did on the quality of their service...
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