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Essay

McDonald's Business Strategy

Essay specific features

 

Issue:

Business

 

Written by:

Maria S

 

Date added:

December 23, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 638

 

Was viewed:

9267 times

 

Rating of current essay:

 
Essay content:

The first driver of exceptional customer experiences would focus on people, the employees who dealt with the customers on a daily basis. In response to a customer service ranking that rated McDonald's dead last in the fast-food industry, even lower than the IRS. McDonald's vowed to do a better job of staffing its restaurants at busy times and rewarding employees for delivering outstanding customer service...
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An interactive e-learning program to cost-effectively train employees in customer service attitudes and skills would be instituted. By reducing the menu and using more visual menus, service could be speeded up. McDonald's would measure success in this area through a reduction in complaints related to service and increases in friendliness scores and speed of service...
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