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Mcdonald'S Case Study
Essay specific features
Written by:
James H
Date added:
December 29, 2014
Level:
College
Grade:
A
No of pages / words:
1 / 166
Was viewed:
2970 times
Rating of current essay:
Essay content:
The tide would turn against McDonald's though. A string of failed new products, declining service, acquisitions of other chains, changes in cultural eating habits, and overexpansion would all combine to have dramatic effects on the success of the chain. In 1998, the company posted its first ever decline in annual earnings resulting in the ousting of CEO Michael Quinlan...
displayed 300 characters
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The tide would turn against McDonald's though. A string of failed new products, declining service, acquisitions of other chains, changes in cultural eating habits, and overexpansion would all combine to have dramatic effects on the success of the chain. In 1998, the company posted its first ever decline in annual earnings resulting in the ousting of CEO Michael Quinlan...
displayed 300 characters
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