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Essay

McDonald's in Russia

Essay specific features

 

Issue:

Business

 

Written by:

Chelsea C

 

Date added:

June 24, 2015

 

Level:

 

Grade:

B

 

No of pages / words:

3 / 571

 

Was viewed:

8261 times

 

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Essay content:

One of first firms interested in the Soviet market was McDonald's. The negotiations took a long period and finally in April 1988 the agreement was reached, creating the largest joint venture ever made between a food company and the Soviet Union. Thanks to this cooperation, USSR gained the access to the newest technologies...
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Thanks to this cooperation, USSR gained the access to the newest technologies. Right from the beginning, the key points of McDonald's were providing the new culture of the service to the country: cleanness, very fast and polite customer servicing. A huge amount of the specialists from such countries like USA, Canada, Netherlands, and Germany supported the creation of the first fast food restaurant in the USSR...
displayed 300 characters

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