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Mcdonald's Value Creation
Essay specific features
Written by:
Gregory M
Date added:
December 10, 2014
Level:
Grade:
A
No of pages / words:
6 / 1654
Was viewed:
5583 times
Rating of current essay:
Essay content:
In the late 1940s, Dick and Mac McDonalds were searching for a way to improve their little drive-in restaurant in San Bernardino, California, U.S.A.; they invented an entirely new concept based upon speed service, low prices, and big volumes. Word of its success spread quickly, in 1952 they had more than 300 franchising inquires a month from all over the country...
displayed 300 characters
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Word of its success spread quickly, in 1952 they had more than 300 franchising inquires a month from all over the country. McDonald's is now the largest and best-known foodservice retailer and one of the two best-known and powerful brands in the market. With more than 24,500 restaurants in 115 countries, some of those operated by the company, some by franchisees or by affiliates operating under joint-venture agreements...
displayed 300 characters
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