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Essay

Mcdonalds

Essay specific features

 

Issue:

Business

 

Written by:

James W

 

Date added:

August 21, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2150

 

Was viewed:

8608 times

 

Rating of current essay:

 
Essay content:

McDonalds is known to be both service and product industry. As a service provider, unlike other fast food restaurants, McDonald’s treats its customers appropriately, as if they are in a regular restaurant. In terms of product, it offers its customers a big variety of fast and tasty food for affordable price...
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This report will further analyze McDonalds marketing mix, also known as 4 P’s - product, price, place, promotion (Kotler et al, 2005). Source :( thetimes 2005). 2. History of McDonald’s in Greece First McDonald’s restaurant in Greece was open in 1991 in Athens in Syntagma Square. Today McDonald’s holds 48 restaurants in Greece, 37 from which are franchised and 11 are owned directly by the company...
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General issues of this essay:
Fast Food Industry Fast food industry Industry Analysis on Fast Food industry report of fast food industry Kentucky Fried Chicken and the Global Fast-Food Industry Kentucky Fried Chicken and the Global Fast-Food Industry kentucky friend chicken and the global fast food industry kfc and global fast food industry Literature Review Of Fast Food Industry McDonald's vs. all other fast food on the planet- Do you know the difference? McDonald's: Serving fast food around the world Mcdonald's:Serving Fast Food Around The World The Economics Of The Fast Food Industry The Fast Food Industry What constitutes good customer service and makes a company in the fast food industry indispensable?
 

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